The Perkins Jessop Difference - Here at Perkins Jessop we are always striving to be the best and do the best for our clients. Selling your property is such a huge step in life and we have carefully planned a process to make this time for you as easy and stress free as possible whilst ensuring that profits are at the absolute highest. We carefully select and plan an in-depth marketing plan that best suits your property and the buyers that may be interested in your property. Here are some hints to help you further.

Prepare

  • Preparation is the key when selling your property, having one of our agents inspect your property and give you advice on what you may or may not have to do before placing your property on the market is vital.
  • Research the market and keep an eye out for what is selling in your area and for what price, thus enabling you to make an informed decision when an offer is brought to you by one of our agents. 
  • Ask one of our agents for a comparative market analysis which will show you all of the recent sales in your area.
  • The amount of effort you put into this important preparation stage can be the difference between a good price and a fantastic price.
  • A building and pest inspection can also be a good idea prior to placing your home on the market as this way you will know if there are any issues that might come up during your contract period.

Presentation

  • Another vital stage when selling your property is the presentation.
    This is a critical factor in helping you achieve the highest possible price for your property. It's similar to selling a car, you wouldn't sell your car unless you had it professionally detailed would you? Here are some hints and tips on what to do and what to look out for.
  • Have your property cleaned thoroughly, it would even be a good idea to pay a professional cleaning company thus ensuring that is has been cleaned properly.
  • Ensure there are no odours in your house eg. Pets, moisture and cigarette odours are a turn off for some buyers.
  • Unclutter your property, remove all unnecessary items in your home even if you have to place some in storage during the sale process, it's also a good idea to have an outsider's opinion on the appearance of your property and one of our agents will gladly provide you an unbiased presentation opinion before going to market.
  • For vacant properties it can sometimes be a good idea to use a professional furnishing company. They hire furniture to you, ensuring that the presentation is at its best which in turn ensures that the price you receive is also at it's best. Ask one of our agents if you think this might be a good idea for your property.

Create your marketing plan

  • Time to get together again with one of our agents to work out a thorough marketing plan for your property. This plan needs to be designed to ensure that as many buyers as possible see your property has been placed on the market.
  • This plan will include topics such as an internet marketing strategy including emails and the internet placing, letterbox drops, signboards, promotional brochures and local/national advertising.
  • It's important to remember that you only get out what you put into your marketing plan. Allocating a budget is a good idea as it is vitally important to factor in marketing expenses into the sale of your home. No advertising equals no inspections and no inspections equals no sale.

Listing Price

This very important issue should be talked about in depth with your agent whilst studying all the latest sales in your area. It is important to take a step back and try to un-attach yourself from your property and really have a good think about setting a realistic price that you will be happy with. Don't forget to allow a little for negotiation. However, some people fall into the trap of leaving too much for negotiating which can affect the initial interest in your property. Whereas, if you only allow a little for negotiating, the initial interest in your property will be quite high and you could end up with a multiple contract situation which provides you with a higher chance of getting full price or even over full price. Another important point is, if your agent advises you that buyers are suggesting the property is overpriced, acting on this within the first couple of weeks can ensure that you have a nice and easy quick sale.